GLIMMER: How Design Can Transform Your Life and Maybe Even the World
(The Penguin Press)
Award-winning journalist Warren Berger interviewed design wizards such as Marianne Cusato, Yves Behar, Stefan Sagmeister, Dean Kamen, and the book's central figure, Bruce Mau, to illustrate to readers that if you think like a designer – what he calls "design thinking" – you can change your world. Some fascinating highlights:
- The biggest creative breakthroughs often aren't completely original ideas- they're what designers call "smart recombinations."
- Designers tend to come up with ideas not by thinking logically but by "thinking laterally" - something anyone can learn to do.
- The best designers tend to be "T-shaped," meaning their interests range wide as well as deep, enabling them to tackle all kinds of challenges. GLIMMER explains how anyone can become more "T-shaped."
- It's never too late to become a design thinker. In fact, the latest studies on how people think as they age show that, as Berger writes, "The older we get, the easier it is to think like a designer."
- While most fear failure, the process of design can show how to embrace failure - and use it as a stepping stone to success.
When times are tough - and resources are most limited - that is when design thinking can help the most, by showing how to do "more with less."
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